Journal

Classic Negroni cocktail with large ice cube and aperitivo snacks

Why the Negroni Inspired Our Brand

Every brand starts somewhere. Some begin with a business plan.Others begin with a product. Bitter & Bold started with a cocktail. The Negroni is not a drink that tries to...

Why the Negroni Inspired Our Brand

Every brand starts somewhere. Some begin with a business plan.Others begin with a product. Bitter & Bold started with a cocktail. The Negroni is not a drink that tries to...

Negroni cocktail on a terrace during aperitivo hour

The Art of Drinking Well

There is a difference between drinking and drinking well. In a world that often celebrates excess, we find ourselves drawn to something different. Slower evenings. Better conversations. Timeless rituals. The...

The Art of Drinking Well

There is a difference between drinking and drinking well. In a world that often celebrates excess, we find ourselves drawn to something different. Slower evenings. Better conversations. Timeless rituals. The...